22 May 2017
Maxx Marketing (Maxx), a WPP Group company, has entered a strategic partnership with Licensing Matters Global (LM), a full-service licensing agency. LM will assist Maxx in maximizing usage and managing acquisitions of entertainment, sports, art, corporate brand, and celebrity licenses. Additionally, LM will be directing Maxx’s outbound licensing efforts.
“Maxx is excited to broaden the range of services we offer our clients and is honored to be a part of Licensing Matter’s legacy of prestige and excellence. Our clients’ increasing demand for the widening of licensing advisory solutions meant to further their marketing and financial performance make this partnership extremely timely,” commented Maxx CEO, Michael Kwan.
With over 20 years of global licensing, retail, and brand management experience, Licensing Matters will strengthen Maxx’s positioning as one of the world’s leading marketing and product solution agencies. This partnership represents a significant step forward in the range of expertise and services both agencies will offer their clientele.
“Having worked with Maxx Marketing for over 20 years on many successful projects, I’m thrilled to have the opportunity to deepen our involvement with one of the world’s leading marketing and product solutions agencies; together we will do great things!” said Licensing Matters’ Founder Mark Matheny.
Matheny is a licensing industry veteran and trailblazer who has created and led companies such as Warner Bros. Consumer Products and Global Brands Group, a master global licensee for FIFA World Cup.
Licensing Matters is a global full-service licensing agency. http://www.licensingmattersglobal.com